spotify podcasts subscriptionssteele streetjournal

Video also gives Spotify a new place to sell advertising, but the company declined to comment on its ad strategy, saying it was still in the “early stages” of its video efforts. They may continue to do, of course - especially if they’ve built a YouTube fan base for their work and no deal prevents it.īut being able to publish directly on Spotify means creators will be able to connect more directly with podcast listeners, rather than having to compete on a broader platform that pits their shows against a wide variety of other content. That meant podcast creators would distribute their audio podcast on Spotify and other podcast distribution services, but would publish their videos to YouTube. Often, podcasts already have a video option - but until now, Spotify offered no way for creators to share it on its platform. That means you’ll still be able to stream the audio or download the podcast for offline listening, if need be.įor creators, the launch of video podcasts represents an opportunity to grow their audience, says Spotify. The video podcasts are supported on both the desktop and mobile app - and video will serve as an additional component, not a replacement for the audio. When multitasking, audio content will continue to play in the background, as you use other apps or even if you lock your phone. But unlike on YouTube, where only paid subscribers can listen to YouTube video content in the background while they do other things on their device, Spotify says its users will be able to seamlessly move between the video version and the audio.

The new feature at launch will allow users, including both free users and paid subscribers, to watch the video content from a select group of creator podcasts.

Spotify today announced the global launch of video podcasts.

Spotify podcasts subscriptionssteele streetjournal